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What makes great copy? ✍⠀

First up, rule #1 and the bedrock of great copywriting: don’t tell your customers how great you are, tell them what you’ll do for them.⠀

Because as consumers that’s ultimately what we care about, right? How a product or service will add value to our lives. ⠀

Sofa? Sell the ultimate night in, not the sprung seating. ⠀

Bed? Sell sweet dreams, not the memory foam mattress. 🛌⠀

Talk about the things your customers care about – what goes on in their day-to-day lives, their pain points, their hopes and dreams – and you’re on to a winner. ⠀