I don’t actually mean the best copy is the copy written in the smallest font, of course.

I mean the best kind of copy is the copy that doesn’t draw attention to itself. ⠀ ⠀

The kind of copy you don’t even realise you’re reading until you’ve read it. ⠀ ⠀

The kind of copy that lets the story you’re telling, breeeeeath, rather than suffocating it under a tonne of long words and sub-clauses.⠀ ⠀

My advice is: keep your sentences short and your words simple – just like you do when you’re having a chat with someone in real life.⠀ ⠀

Because a reader can spot a writer who’s trying to show off from a mile away – and that’s not good copy because it’s taken the reader out of the story.⠀ ⠀

Same rules apply, whether you’re writing ad copy, product descriptions, a newsletter or a novel.

We’ve all been there, wanting to impress our reader with our favourite new long word, finding excuses to shorhorn it into our copy – but I’ve learnt from experience that actually, keeping it short, is keeping it sweet!

HIRING A SOCIAL MEDIA MANAGER WILL SAVE YOU MORE THAN JUST TIME

I’m often asked: ‘Why should I hire a social media consultant for my small business? Can’t I just send out a few tweets and Facebook posts, myself?’

And I’m like, ‘Well, yeeeah, in theory, of course you could but…'

And then come all the 'buts’…

But (oh there’s another one), in the interests of saving you time (I have a tendency to wax lyrical on this topic), here is my quick top-line answer.

You should hire a social media manager because… in a nutshell, they’ll provide long-term success for your small biz. Not only will you have a consistent active social media presence (so, so important), you will have someone who knows your brand, your customers and competitors inside-out; who’ll create the perfect strategy off the back of that; who will improve your customer service, optimise your branding, generate new customers, create engaging content, report back to you with all your wildly improved metrics and who will… save you time on top.

So why waste any more time thinking about it ;)